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SERVICES

Whether your campaign is focused on acquiring new customers or increasing current customer revenue,  we are committed to maximizing the impressions essential to motivate positive change. Our core capabilities include: 

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RESEARCH/DATA ANALYSIS

Every approach we take is focused on insights. Insights about your business. Your clients.  Your marketing campaign. Research and data analysis help us take numbers and translate them into measurable strategies and benchmarks for measuring success.  Our team believes in the power of setting objectives, designing campaigns around those goals and measuring the results.  By tapping our team of industry leaders, the insights we provide are far reaching. We want to give you the best possible ideas for creating a positive client experience.

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BRAND POSITIONING

Your brand is uniquely you. What we provide is the expertise of taking that brand to the next level- through media outreach, direct marketing and strategic planning in support of your business objectives and goals. With experience across boutique agencies, mid-level firms and global companies, our team has worked with every type of business to increase brand awareness and loyalty. Whether launching a new division or tweaking an existing product, brand positioning creates a unique impression. Your brand strategy is the big leap that sets you apart from the rest of the marketplace.

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SOCIAL STRATEGY

A robust and strong social presence leads to customer loyalty and increased sales. The global community has exploded with social media connecting millions of people across the world. Managing such a vast community of clients can often be overwhelming. However, with a proven track record of turning insights into action, our team has found innovative ways to connect with wide-reaching communities. Through enhanced customer relationships, experiences and brand loyalty, we help businesses to reinforce their positive social community.

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DIRECT MARKETING

Direct marketing is changing every day. Beyond the mail you receive with a stamp, direct marketing has evolved beyond traditional print to encompass electronic and digital media – often with a blend across these mediums. Using our research and data analytics, we develop campaigns that will have the biggest impact -- customized to your unique customer preferences. We work to get the right material in their hands and in front of their eyes, knowing that the real challenge is rising above the noise. We help you be seen, heard and make a difference.

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STRATEGIC  PLANNING

“A vision without a strategy remains an illusion.” – Lee Bolman.  

The key to driving sales often starts with a strategic plan based on key insights, customer feedback, and market data.  We help to build a marketing plan that is strategic in every avenue of implementation: Data, Audience, Outreach, Strategies, Tactics and Measurable Results. Whether your business is creating a marketing plan for the first time, or honing an existing plan, our team puts our experience, instincts and your insight into creating a comprehensive strategic plan.

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EXPERIENTIAL MARKETING

Powerful. Lasting. Engaging. Experiential marketing is changing the way we do marketing. Experiential marketing, or engagement marketing, is a rapidly growing trend in which we market a product or service through an experience. That experience engages the customer and creates an emotional attachment to your business. We have used experiential marketing not only to gain customer attention but to create individuals as advocates for businesses themselves. By creating lasting impressions on customers, they in turn share those positive opinions with others... creating brand loyalty with every story shared.

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CREATIVE / CONTENT

We apply creative ideas and strategies to every aspect of your campaign, from research and planning, to channel implementation, overall design, printing / production and data measurement. By channeling our team’s breadth of knowledge and expertise, we pride ourselves on creating powerful messaging, compelling video and marketing content that will have customers talking about your business long after the campaign is done. We want to motivate behavior… inspiring the audience to be talking, thinking and buying – because of how we make them feel.

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DIGITAL STRATEGY/EXECUTION

Technology has evolved over the last several decades to become more interactive, invasive and highly impressionable. Working with key technology partners, and building on our in-house digital expertise, we develop digital strategies that create long-lasting consumer connections. We use innovation and technology, through multiple digital channels - to create a point of differentiation for your business. With a deep wealth of digital experience, our team has world-class expertise across all leading data systems, platforms and technologies. Executing campaigns in the current fast- paced digital climate means that we are always making giant leaps in technology to stay one step ahead.

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PROJECT MANAGEMENT

The best strategy is a solid execution plan. Our team excels at building relationships through open and frequent communication.  We are client focused and committed to your business goals and the strategies to get you there. Our agency leadership all have years of account management experience and the client relationships we establish are the foundation of our business. Through constant communication, daily and weekly check ins, we work as an extension of your in-house team. We focus on the day-to-day activities necessary to the overall success of your program.

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